Weight Watchers - Beyond the Scale
Type: Interactive eLearning/Motion Design
Company: ELM Learning
Tools: Articulate Storyline, Adobe Illustrator, After Effects
After Weight Watchers reframed their brand around holistic wellness with the Beyond the Scale campaign, they needed internal teams to embody and communicate the new message with empathy and confidence. The ask? Build a richly interactive module that supports coaching teams in embracing the updated philosophy.
Discovery & Research
Partnered with brand and learning teams to define key messaging pillars and learner goals
Identified tone alignment and emotional delivery as critical parts of internal behavior change
Synthesized brand insights into learning objectives focused on values, language, and role alignment
Design Strategy
Used scenario-based storytelling to make the brand shift feel relatable and actionable
Designed immersive motion and visual storytelling to reinforce emotional resonance
Emphasized empathetic scripting and voiceover tone to reflect brand warmth
Solution
Branded Interactive eLearning Course
Engaging narrative connecting real-life coaching moments to brand values
Designed motion-enhanced visuals and transitions to reinforce engagement
Included reflective checkpoints encouraging internal teams to apply messaging in mock scenarios
Delivered as a self-paced module with voiceover and interactive prompts